eCommerce
Dashboard
Overview
The dashboard is designed to gather all the
relevant information and analyze it for a seller
on an eCommerce website to optimize sales.
relevant information and analyze it for a seller
on an eCommerce website to optimize sales.
Goal
On the one hand, the screen needs to focus on
the important information and, on the other hand,
provide enough information for the seller to be helpful.
the important information and, on the other hand,
provide enough information for the seller to be helpful.
Challenges
1. A lot of information needs to be presented.
2. There is no clear hierarchy of information importance.
Research
I sold at Ecommerce a few years ago, so in my user research, I also drew on my experience in the industry.
I also interviewed two more sellers to get a broader picture of the industry.
I also interviewed two more sellers to get a broader picture of the industry.
On an e-commerce site, the seller's daily work involves analyzing the store's performance data. Various parameters and metrics are used by sellers to measure their success and improve their performance.
Since they are used to seeing a large number of parameters and metrics, when I started thinking about the solution, I did not consider narrowing down the information that would be displayed.
I realized that the number of sales per day in dollars is the most important factor.
Therefore, I analyzed the importance of an index and decided whether to add it to the dashboard and if so, where.
Therefore, I analyzed the importance of an index and decided whether to add it to the dashboard and if so, where.
Persona
Dashboard
With the side menu closed
With the side menu closed
Task component
My goal with the task component was to motivate the seller to act by making the tasks clickable (in blue) so they can get to the task with just one click. This will save him time performing daily tasks.
Sales component
Since the sellers I interviewed said that the bottom line and the number of sales were what they found the most interesting, I decided to allocate a significant amount of screen space to it.
